He and I would geek out about that stuff nonstop. The result of that experience: we spent a lot of time talking about what culture actually means, what it doesn’t mean, what we stand for as a company, what autonomy means in practice, what values we wanted to live. Dharmesh and I worked really closely on sharing that story with the market. We had big ambitions, and obviously big shoes to fill. And so when we did it at the time, the only other culture deck that was truly well-known out there was the Netflix culture deck-which should of course be required reading for anyone working in this field. We sat down to redefine what it meant to live and work in a next-generation company, and what it truly meant to be a HubSpotter. It has now amassed over two million views on SlideShare. Our co-founder, Dharmesh Shah, authored it.
Hubspot culture code code#
For those not familiar, the Culture Code Deck is HubSpot’s commitment to how we think about work. I was fortunate that one of the first projects I worked on involved running the launch of the culture code. Which was a whole lot of fun, and a whole lot of adrenaline, as you might imagine. I ran our external communications up through the IPO, including our Roadshow Deck, including our entire New York Stock Exchange negotiation experience. But I just felt there was a huge market opportunity in what we were going to do. So it was certainly an unconventional time to raise your hand and say you wanted to run that team. I actually raised my hand and said I wanted to take over our Communications team.Īt the time, our CEO had written a blog post basically saying that PR was dead, and a dying industry. We were missing out on huge opportunities to build brand awareness, because people knew we were a cool company and a cool brand, but they didn’t understand what we actually did. For example, if you asked people in Boston about HubSpot, they would’ve heard of HubSpot but could not explain what we actually did or sold. It became clear that in order for HubSpot to do what it wanted to do and reach our significant ambition to become a public company, more people needed to understand what we did, what we sold and how we did it. Prior to going to business school at MIT Sloan, I worked for an agency and basically did all things marketing, communications, advertising, research. I joined HubSpot originally to run our user group-so to run a community of folks who love HubSpot globally. Give us a sense of your journey at HubSpot. Your role today as the Vice President of Culture and Experience is not where you started. Katie Burke Interview You’ve had a really interesting career at HubSpot so far. 36:16 – The book with the most profound impact on Katie Burke as an individual.32:40 – How Katie’s liberal arts background has benefited her role as culture ambassador.24:25 – Work-life integration model at HubSpot.17:38 – What does transparency mean to HubSpot?.13:00 – Transferring values from EXOS, an athletic performance company, to HubSpot.9:39 – How Dharmesh Shah (HubSpot CTO & Founder) got involved in culture from his start engineering.7:00 – What her role at HubSpot entails.If you or your organization has any interest in culture, Katie’s experience and insight is worth its weight in gold. Katie Burke is a freight train of energy. The one book that has had the biggest impact on Katie How work/life balance is an outdated notion The importance of transparency in today’s business environment, with a deep dive into Glassdoor and how leaders must get comfortable with reviewing & responding to your company’s reviews The shift of culture becoming the “hard” stuff versus the traditional view of it as the “soft” stuff in business In this episode, Katie Burke talks about: And when push comes to shove, Katie is the driving force behind the constant housekeeping of the HubSpot culture (although she says it’s the employees who ultimately own the culture). Their culture code deck, which has been viewed almost three million times on SlideShare, contains the secret sauce behind the success of HubSpot. In addition to their growing financial success, the culture at HubSpot may be the topic they are most well-known for.
Hubspot culture code software#
Today we’re interviewing Katie Burke, the Vice President of Culture & Experience at HubSpot.įor those of you not familiar with HubSpot, they are an all-in-one inbound marketing software company.